“Haircare doesn’t have to be complicated, it just needs to work.”
Joey Scandizzo (3x Australisch Hairdresser of the Year) and Andrew O’Toole (Australia’s Photographer of the Year) started the Eleven Australia in 2011. Especially Joey, from his background as a hairdresser, felt the need for simple but effective products that could be easily understood by his staff and the clients in his salon. A brand that embodies the Australian life style and fits perfectly to the Dutch “way of life”.
IT ALL STARTED WITH MIRACLE HAIR TREATMENT
They initially started with one product: Miracle Hair Treatment. This product turns out to be so successful that the line is quickly expanded to a full-fledged range of 30 products. The product names reflect what they do, making the selection of the right product easy. The products are very easy to use, but in case you need more information: the YouTube channel and the ELEVEN web site show how to create a specific look or use a particular product.